Niaz UddinDirector and photographerLos Angeles

Cinematic films and photographs for McLaren, Bentley, Four Seasons and Adidas.

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Case study · McLaren

A Holiday Story

McLaren, A Holiday Story: the Artura Spider and a ballerina on the Christmas set
The practical Christmas set for the McLaren holiday commercial, built on stage with lit trees, gifts and snow
The approved storyboard: a ballerina beside a McLaren Artura Spider among lit Christmas trees

A ballerina and an Artura Spider. That was my pitch when McLaren asked for a holiday commercial and left the story to me. I directed it across Los Angeles, and it was released on Christmas Day.

25Person crew
5Locations
HundredsMedia outlets

Beautifully imagined and shot. We have worked with Niaz on multiple occasions, and each time, he has proven himself to be an invaluable creative partner.

Roger OrmisherVice President, Brand and Communications, The Americas
McLaren Automotive

Narrative Form. Cinematic worlds for brands.

My high-end photo and film production studio. Direction, cinematography, aerial, and stills for brands that refuse to look like everyone else.

Enter Narrative Form

Narrative Form LLC · Core crew of 10, scaling to 60 · FAA Part 107 certified · Fully insured, certificates on request

Fine art prints

4th of July Over LA

Los Angeles

For twelve years I've traveled with a camera, from the northern lights of Alaska to the canyons of the Southwest and the skies over Los Angeles. Only a few frames each year earn a place on a wall.

Those become prints, finished to gallery standard on archival paper, aluminum or canvas.

This one was seen over 10 million times on Instagram.

Fourth of July fireworks over the downtown Los Angeles skyline at night. Fine art print by Niaz Uddin.
Niaz Uddin on an automotive shoot with a Porsche at the beach

I grew up in a small village in Bangladesh and was the first in my family to finish college. In 2012 I came to the US on a scholarship. Today I direct films and photographs for McLaren, Bentley, Four Seasons and Coca-Cola.

That road shaped how I work. Luxury is easy to make expensive and hard to make human. I look for the person inside the product: the hands on the wheel, the light in a room at the moment it starts to feel like somewhere you belong. Cinematic, but alive.

Through Narrative Form, my production company, I lead every project from the first idea to the final frame, on the ground and in the air. If you're a brand or an art director with something worth making, let's create it together.

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